Media relations.
Story development, relevant outreach, and communication with media contacts around your news.

From planned announcements to important conversations, we help shape what you say and how you share it.
Story development, relevant outreach, and communication with media contacts around your news.
Press releases, background information, and supporting materials that make the story easier to understand.
Messaging that connects your organization with the people and communities around it.
Communication planning for openings, initiatives, events, and the milestones you want people to know about.
A thoughtful approach to how your organization explains its work and responds to the conversations around it.
Support shaping clear, considered messaging when a situation needs care and coordination.
Clear thinking and coordinated communication, with the audience and the situation in view.
Tell us what’s happeningWe learn the organization, the facts, the audience, and what the communication needs to accomplish.
We develop the story, materials, and communication plan, working with your team to confirm the details.
We support the agreed outreach and rollout, keep track of responses, and identify where follow-up is needed.
A few things to know about public relations and communications.
Advertising involves paying for a defined placement. Public relations focuses on communication, relationships, and opportunities for others to cover or engage with your story. The two can support the same broader campaign.
No. Editorial decisions belong to the outlet. We can help develop the story, prepare materials, identify relevant opportunities, and conduct outreach without promising a particular placement.
Yes. We can discuss the story, timing, audiences, and supporting materials, then develop a communication approach that fits the occasion.
No. Bring the facts and the background you have. We can help find the angle and determine which materials and communication channels make sense.
We can discuss the situation and what communication support is appropriate. Scope, availability, responsibilities, and any coordination with legal or other advisers are established before work begins.
A shared message helps the announcement, website, social content, and creative materials reinforce one another. BMG’s services can work together around the same communication plan.
From our home base in Jasper, we help brands across Central and North Alabama connect the dots between strategy, creative, and growth.
Serving these cities and the communities in between.
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